Adobe Adverstising Cloud

Where programmatic meets media. All media.
Adobe has the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. So the days of siloed media are finally over.

Create the future.
Join the evolution of digital first customer experiences.

Discover the latest digital marketing trends and build your strategy for 2022. Access all our seminars, Q&A sessions and workshops, on demand.

Products Adobe Advertising Cloud :

1. Get it all with our demand-side platform.
Get it all with our demand-side platform.
Advertising shouldn’t be hard. Manage all your digital media strategies to deliver better ads for every audience.
2. Get smarter search marketing management.
Get smarter search marketing management.
We bring the best data science to search. Use AI and data integrations to make search marketing about strategy instead of best guesses.
3. Bring creative management to life.
Bring creative management to life.
We believe content is as important as delivery. Streamline the creation of meaningful ad experiences that resonate with your audience.

How we’re different

1. Experience League
Fast-track your Advertising Cloud expertise with step-by-step learning and recommended events.
2. Independent
We are committed to providing a media buying platform you can trust. We’re not tied to any special interests that may lead us away from serving your needs. We don’t own media or make money from publishers. We don’t share or tie down your data. It works seamlessly on our platform and anywhere else you want to use it.
3. Unified, end-to-end ad stack
We’re the only truly omnichannel DSP, video, display, native, audio, and search campaigns in a single solution. So you can tap into all your channels for holistic planning, buying, managing, and optimizing — including premium and private deals — for better results and greater audience reach.
4. A foundation of connected data
Nobody knows the data like us. And we bring that expertise to bear on advertising. We connect otherwise disparate data sources for analysis and segmentation to help you truly understand your audiences. And then, we help you act on those insights with unified, coordinated campaigns through all your media and marketing channels.
5. Personalization at scale
Because advertising is often a customer’s first interaction with your brand, it’s important that you make those impressions count. We bring art and science together, giving you access to Adobe Sensei to scale bidding and optimization strategies and Advertising Cloud Creative to let you create thoughtful, dynamic messaging and ad sequences based on audience data.
6. Transparency and brand safety
We believe advertisers deserve to know exactly where their money is going — it’s that simple. We’re the industry leader in brand safety and media quality. We don’t hide beind a murky supply chain. Marketers deserve and should expect total accountability. Which is exactly what we’re making happen.

Without a united platform,
your media strategy is divided.
You’re on mobile launching a new product, but your online video, search, and display ads are featuring something different. What could have been a unified campaign, turned out to be a tactical execution in silos. Adobe Advertising Cloud changes all this. By bringing together media, content, and data, you can finally deliver a seamless, relevant experience across every channel. The kind of experience that engages customers and increases conversion.

Get it all with our demand-side platform
An incomplete solution is never good enough, but that’s what many media buyers today have to deal with. Currently, only the digital parts of a media buy benefit from the automation of a demand-side platform. While the other part is stuck with decades-old technology. And more often than not, marketers rely on three or more single-point DSPs to execute their strategy. So each DSP only delivers part of the data, part of the customer journey, and reaches only some of the channels. Well, it’s time that changes. Find out what our united DSP can do for you.

Get smarter search marketing management
To efficiently drive the right visitors to your site, you’ll need to bring together data from as many sources as possible and then sift through it for insights on the best way to reach them. Our platform is one of the very few that makes the most out of your first-party data and ingests a comprehensive array of data from outside sources. Then using our exclusive Adobe Sensei intelligence, you’ll get predictions on how to get the highest conversions for the lowest costs. You’ll measure results, manage your campaign, turn insights into action, and come out ahead of your competition.

Bring creative management to life
So much space, so little time. Automated buys. Real-time bidding. Personalization. New devices. There’s no shortage of places to put your digital ads. The same can’t be said of designers. At Adobe, we’re experts on creative tools and we’ve used that know-how to automate the tedious tasks of customizing ad creative for sophisticated advertising campaigns. See how creative management lets marketers and designers collaborate at a new level to scale campaigns and deliver exceptional experiences.

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